I am a professor of sociology at University of Bucharest. I work on technologies of the self: psychological models and self-presentation templates put forward in various media, from school textbooks to social software and digital games. I am interested in how digital interfaces and interaction mechanics interweave human & non-human voices and agency. Current projects: Face and interface - designing researcher personas on academic social media; Firing neurons and shooting words: invoking and erasing language in public discussions of emotions.

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