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Other viewpoints and musings at This is just a example of one I hold closely.

Customers might say, “I messed up…I’m not very good with technology”. I believe it’s impossible for them to mess up. It’s our job as creators to design and build easy, efficient, and satisfying experiences. People trying in good faith shouldn’t feel bad about technology, we must evolve and improve.

A different saying is “the customer is always right”, it’s usually not meant literally, more to convey an ethos. Similarly, we can believe “the customer is always capable”. If they ever don’t have a good experience, we can keep iterating and innovating, and find a way to make our offerings succeed for more and more people.

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