Saeed Mirzaei

Tehran Province, Iran

Shahid Beheshti, Tehran and Amirkabir University MBA, DBA University Lecturer • Growth Hacking implementation, steps and planning • Digital Marketing based on Engagement Marketing strategies • Mobile Marketing and Proximity Marketing • SEO/SEM and Google Algorithms • Google Analytics • Social Media Marketing • Content Marketing • Influencer Marketing • Viral Marketing • Gamification implementation, steps and planning • Sales Development Management Based on LOCATE, DPSM & RFM Models & SPIN Techniques • Sales & Marketing Development Management • Brand Architecture • Business Model design and planning for all kind of businesses and startups (by Business Model Canvas)

Golrang Industrial Group Marketing Manager • Develop and implement trade marketing strategies, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions, events, festivals, sampling and beauty advising in hygienic and cosmetics industry. • Develop and implement digital marketing strategies parallel with trade activities • Digital Marketing based on Engagement Marketing campaigns • Recommend and support trade activity proposals in Stores, pushing the brands guidelines whilst protecting the brands image. • Helping to Sell-Out progress • Coaching, training, managing Senior TMRs (Trade Marketing Representatives), more than 30 TMRs and more than 100 BAs (Beauty Advisors), Promotors and Med-Reps. • Create and develop all channels of communication that contribute to the timely execution of Brands (MY, Neuderm, Schon, Note, Callista) initiatives at internal, trade or shopper level. • Manages the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions • Channel (Retail, Impulse, etc.) specific strategies and tools/tactics with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers • Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores. • R.O.I Analysis for each marketing activities

Nestlé Iran P.J.S. Co. (Nestlé Waters) Nestle Pure Life Assistant Brand Manager of Iran • Launching the Nestle Pure Life Bottled Water in Iran on June 2008 (Lunching Nestle Pure Life in Tehran, Mashhad, Isfahan, Hamedan, Rasht, Mazandaran, Ahvaz, BandarAbbas, Qum, Karaj, Qazvin, Saveh, Kashan and more) • Brand and product management in 2 SKUs • Merchandizing management • Training the marketing techniques and merchandizing for some branches • Control, implement and manage the marketing plans and strategies with General Manager • Product promotions and advertising management • Sampling management with Advertising Agency • POSM management • Brand management (above the line and below the line advertising management)

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