I make my living these days helping others achieve their online goals. Technically you might call me a web developer or even a software engineer. However, while this may sound overtly technical, drafting code is only one part of the equation. There is a lot more to an online success than the code that drives a site, and the role I often play takes that into consideration. To sum things up, I help identify, shape, develop and ultimately create and maintain online properties, relationships and value for my clients in the realm of Internet business.
Depending on the demands of a particular project, I may find myself helping to shape an idea for a new online venture, planning, writing or rewriting a site’s content and marketing copy, putting together a company’s press releases, planning and or outlining an effective user interface, or even implementing an effective SEO campaign on the strategy side of things. On the technical side of the equation, I have no qualms about getting my hands dirty, from setting up and maintaining the web and database servers that run a site, designing databases, writing secure standards compliant code adhering to best practices, not to mention testing and debugging that code, and even maintaining such a project across a team of technical professionals.
I help shape and often direct online marketing and business objectives, work to gain top search engine results, and most importantly, work to figure out how to make a web property do what it is intended to do, which is to get results. Mastery of the technology is one thing, getting results and enjoying a successful venture is another. To put it one way, I am an online “jack of all trades” when it comes to producing online properties. To put it another, take this personal web site as an example.